In 2012, Multishow Channel underwent a comprehensive rebranding process that involved the creation of distinctive graphic identities for each of its pillars. The objective was to capture the essence of the channel during that period, which was characterized by a youthful, experimental, transgressive, and daring spirit, particularly within the music pillar.

Em 2012, o canal Multishow passou por um processo completo de rebranding, criando identidades gráficas individuais para cada um de seus pilares. O pilar da música precisava refletir o espírito do canal na época: jovem, experimental, transgressor e ousado.